How Social Tap Cut Wait Times by 90% and Added $1,500/Hour
Social Tap · Elevated sports bar · San Diego, CA
+$1,500
Revenue per hour
90%
Wait time reduction
<3 weeks
Go-live timeline
Game-day volume near Petco Park
Social Tap regularly handles massive crowds on game days. Traditional service could take up to 20 minutes for a drink. Union's guest-led model let guests scan, order, and pay from their phone.
“Honestly, it was risky, but after meeting the Union team, we felt it was the right decision.”
The results
Fully switched over in less than 3 weeks. On opening day, drinks that used to take 20 minutes now came out in under 2.
- ✓$1,500 in additional revenue per hour
- ✓2 more drinks per check on average
- ✓Happier staff with bigger tips
“We often hear from customers that they are impressed with how smoothly our operations run.”
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